A LITTLE BIT OF MY TRAJETORY
Poponai Ateliê
2024
I created this ecommerce with the aim of nurturing the creative potential of children, aged 1 to 10, providing parents and caregivers with learning and play tools that stimulate their development. With a wide variety of stationery, books and toys that inspire exploration, imagination and curiosity, Poponai Ateliê is a trusted resource for families, empowering them to create meaningful moments of discovery and fun, promoting a childhood rich in experiences.
Panamedical Sistemas
2020 - 2023
I was hired to remake the company's website. The old project used e-commerce structures to display its products along with some blog pages to tell some of Panamedical's activities. This skeleton confused the user who thought he could shop online without the site actually having this function. The bounce rate by Google Analytics was 70% at the time. By spending time in each sector and understanding the needs of each area, we came up with a new institutional website. It is possible to learn about the company, products, services, as well as enroll in courses. The bounce rate has dropped to 35%.
Master's in Communication and Consumer Practices
2018 - 2020
The course considers communication and consumption as sociocultural phenomena, investigates market dynamics and strategies, technological innovations and discursive production in audiovisual, journalistic, organizational, public, advertising and other languages in circulation. My dissertation comments on the theme of memory, within cultural relations, which provide the formation of archives. We bring as a theoretical object the logic of file production and as an empirical object the No1 Magazine Collection donated by publicist José Francisco Queiroz to ESPM.
Institutional Scholarship
Member of the ESPM Cultural Institute Memory Chair
Member of the MNEMON Research Group
Mundo do Enxoval
2014 - 2017
As a member of the marketing team, I was responsible for designing collection catalogs and promotions; create banners for website; develop art for ads; indoor and outdoor signage for high street stores and malls; create stationery materials such as tags, labels, bags and postcards.
2013 - 2014
I was the only person responsible for the art and printing of the magazine. I performed tasks such as: magazine layout; selection and search of high resolution images for placement; closing files for sending to the printer; image treatment; development of layouts for advertisements; creation of visual communication materials for partner companies and clients of the magazine.
Lounge* Magazine
PRIVALIA
2011 - 2013
I was part of the e-commerce campaign production team: studio experience, image treatment, photo and product editing, contact with several brands.
Feel The Yarn
2011
I was selected along with 2 more students from Senac's Undergraduate Fashion course to represent the university center in an international knitting competition held by ICE (Italian Institute for Foreign Trade) and Toscana Promozione (Tuscany Economic Promotion Agency). The result of our work was exhibited during the Pitti Immagine/Pitti Filati trends fair. The Feel The Yarn competition promoted and encouraged new designers to learn about the qualified yarn production in the Tuscany region.
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